TIPS AND HIGHLIGHTS ON HOW TO TREAT A CUSTOMER.
Customers are important if your business must stay alive. There is a famous customer relationship management quote that says Customer is King. This cannot be less true when contemplated.
But in some management circles, this statement is even more narrow. They say Customer is Kingdom. The customer determines whether your business exists, more like students determining whether a school will exist or not. Customers determine whether your business or startup or venture exists. We will share with you simple ways to treat your customers rightly.
- Remember their birthdays: Most people never forget a bank that does many things to satisfy its customers including remembering and celebrating their birthdays. It connects the customers emotionally to the brand and is a way of telling the customer “we care for you”.
Now, this strategy is not only for banks. You can do this even as a startup. And you need not break the bank for it. So many platforms online offer automation services; with them, you can set reminders and send perfect birthday messages to your customers on SMS and email or even calls.
2. Send letters via emails: Of the many marketing channels existent today, email marketing is the strongest and oldest. With email marketing, you have the chance of warming yourself into the hearts of your customers by sharing useful knowledge they need while also building and selling your products or services. You can learn to do this when you take some online classes.
3. Run Customer Satisfaction Stories/Videos: Well, this looks more like part of a direct marketing armory. But maybe not. One way to keep your customers engaged is to tell your own stories. Stories connect with us both emotionally and logically. With the right stories, you can keep customers engaged and assured of the worth of your brand.
4. Communities thrive: One of the current trends in social media marketing is community building. Investing in social media groups can be helpful in the long run. But this must be managed effectively with thoughtful content and optimizing engagement levels in order to get meaningful results. If done well it can be used to gather leads. Also, ideas from 1 and 3 above can be incorporated into the strategy.
These customer service experience strategies are proven and you may decide to try them out in your business.
